In partnership with the County of San Diego, we recently launched HOORAY! For Reading, a campaign all about the importance of reading with children 0-5, promoting the opportunities to teach and read everywhere, and advocating for parent/caregiver and child bonding and child resilience. KPBS attended our kick-off press conference on June 21, 2022 and produced an amazing segment all about the campaign. To learn more about HOORAY! For Reading visit