ESCONDIDO, Calif. — (November 1, 2011) – First 5 San Diego along with Reach Out and Read San Diego is encouraging parents and caregivers to read to their children every day starting at birth. Today, Supervisor Pam Slater-Price visited North County Serenity House Child Development Center, a First 5 San Diego Preschool for All (PFA) site, to kick off November as Family Literacy Month and demonstrate the positive experience of book sharing by reading to children.
“90 percent of the child’s brain develops in the first five years of life,” said Slater-Price, Chairwoman of the First 5 Commission of San Diego. “Reading aloud to your child 20 minutes each day helps develop language skills essential for children to enter Kindergarten ready to learn and achieve.”
The month-long family literacy focus is part of First 5 San Diego’s Positive Parenting campaign. The goal is to educate parents and caregivers of children ages 0 through 5 about positive parenting practices that support the social-emotional healthy development of young children to ensure a “Good Start” in life.
Reach Out and Read San Diego (RORSD), a program of the American Academy of Pediatrics, CA Chapter 3, works with doctors to prescribe books to children and encourages families to read together. In FY 2010/11, RORSD provided literacy advice to more than 97,000 parents. For the month of November, they will be working with County and City Libraries to raise awareness about shared literacy opportunities at local libraries, including baby and preschool story times.
“This collaboration supports the County’s Live Well, San Diego! 10-year plan to build better health among its residents,” said Barbara Jiménez, Executive Director, First 5 San Diego. “The more families who read together, the happier and healthier San Diego’s children will be.”