First 5 San Diego to Partner with VONS to Give San Diego County Children Healthy Food Choices

First 5 San Diego is set to launch its new healthy eating initiative partnership with VONS on Wednesday, July 10, 2013.

First 5 San Diego will be at the VONS store located at 515 W. Washington St. in San Diego’s Mission Hills neighborhood from 10:00 a.m. to noon to officially kickoff this program along with Supervisor Ron Roberts from the Fourth District of the San Diego County Board of Supervisors.

“This is a perfect example of how the County is developing partnerships with businesses that champion the principles of Live Well San Diego,” said Roberts, who also serves as Chair of the First 5 Commission of San Diego County. “It is a clever way of reminding families that eating more fruits and vegetables is an important step in keeping children healthy and instilling life-long healthy habits.”

The initiative encourages parents and caregivers to provide healthy food choices to children at an early age, which includes eating fruits and vegetables, whole grains, watching portion sizes, drinking more water, and consuming dairy products in daily meals.

“We are excited to highlight children’s nutritional needs for parents and families with young children,” said Kimberly Medeiros, executive director of First 5 San Diego. “This program serves as an excellent resource for parents to turn to for guidance on establishing healthy eating habits for healthy children in the form of tips and activities.”

VONS’ customers will be able to spot the First 5 San Diego seal of approval in all 58 of its San Diego County stores. Shoppers will be able to grab a healthy eating flier inside the store to help guide them in making great food choices for their children and families starting July 10.

“Our company has always taken its community responsibilities seriously,” said Carlos Illingworth, VONS Director of Public Affairs and Government Relations. “As the region’s leading grocer, we’re very proud to partner up with the region’s leading organization for promoting the health and well-being of children ages 0 through 5 on this healthy eating initiative.”

First 5 San Diego’s Medeiros, VONS’ Illingworth and Supervisor Roberts will be in-store that day for a walk-through demonstration on children’s healthy eating choices.