2020 Annual Report Snapshot
Our Annual Report celebrates our continued achievements of another productive year working to improve the lives of children ages zero through five and their families. Thank you to our Commissioners, First 5 San Diego staff and each of our community network partners who have made these achievements possible.
in direct services for young
children and their families
Served more than
caregivers and providers
in cash and in-kind
support from public and
Our FY 2019-20 Annual Report highlights these achievements in each of our strategic goal areas:
- Sponsored or participated in community events that reached over 130,000 San Diegans
- Conducted a community awareness campaign that achieved more than 122 million gross impressions
- Provided 32,313 health and social service referrals for families
- Invested $1.3 million to information and referral services and community education activities
In response to COVID-19, First 5 San Diego pivoted quickly to support our system of care. Total funding to support childcare during COVID-19 was over $1.1 million.
- OHI, HDS and F5FS transitioned to telehealth to be able to provide uninterrupted services for all families
- Contributed $408,061 in emergency childcare vouchers to cover the cost of childcare for children, ages zero through five
- Provided early learning and care providers $491,282 in personal stipends and more than $260,000 for materials, cleaning supplies and PPE
- Provided online resources via website, social media and newsletter
- Spoke to media as a subject matter expert resulting in over 20 media opportunities
- Created an At Home Activities campaign with easy children’s learning and development activities
- Partnered with the San Diego Zoo, New Children’s Museum and Channel 93.3
First 5 San Diego supports families by providing parents and caregivers with programs to promote children’s optimal development and school readiness. Programs and services are funded through San Diego County’s portion of California’s Proposition 10 tobacco tax revenues.
2-1-1 INFORMATION AND REFERRAL
2-1-1 San Diego is a free 24-hour phone service and online database that connects people with community resources. 2-1-1 operates a First 5 San Diego Warm Line that assists parents of children ages zero through five with locating services and resources for their families.
CHILDHOOD INJURY PREVENTION PROGRAM
The Childhood Injury Prevention Program educates parents, caregivers and early childhood education staff about childhood injury prevention strategies to make homes, automobiles and communities safer for children ages zero through five.
FIRST 5 FIRST STEPS
First 5 First Steps (F5FS) provides countywide home visitation services to specific high-risk target populations including pregnant and parenting teens, military, refugee/immigrant and low-income families using the Healthy Families America (HFA) model and the Parents as Teachers (PAT) curriculum.
GOOD START FOR WOMEN + CHILDREN
The Good Start for Women + Children Program is a partnership with the Jacobs & Cushman San Diego Food Bank to provide pregnant women and children ages five and under in high-need communities with a monthly food package and First 5 San Diego parent education materials.
HEALTHY DEVELOPMENT SERVICES
Healthy Development Services (HDS) is an array of services for early identification and treatment of children with mild to moderate developmental delays. Services include assessment and treatment for behavioral and developmental concerns (including speech and language), parent education and Care Coordination to all families receiving HDS services.
IMPACT FAMILY CONNECTIONS
IMPACT Family Connections is a partnership with the YMCA Childcare Resource Service (CRS) that assists Family Child Care Home providers to implement developmental screenings and clearly articulated referral pathways for services. The program also provides training and technical assistance to home visitors across San Diego County to enhance families’ knowledge about quality early childhood education settings.
IMPACT BREASTFEEDING-FRIENDLY ENVIRONMENT PROGRAM FOR CHILDCARE FACILITIES
Through IMPACT funding, the goal of this program is to increase access to environments that support the initiation and duration of breastfeeding. Specifically, services will work to increase the number of baby-friendly childcare facilities, helping them adopt and implement policies supportive of breastfeeding and lactation accommodation.
KidSTART is an integrated program within First 5 San Diego and HHSA Behavioral Health Services to support children with complex needs. The KidSTART Center performs triage, assessment, referrals and treatment for children with multiple, complex delays and disorders. The KidSTART Clinic provides comprehensive behavioral and social-emotional clinical treatment (First 5 San Diego funding supports the Center only).
KIT FOR NEW PARENTS
The Kit for New Parents is a free, comprehensive resource from First 5 California for new and expectant parents emphasizing the importance of a child’s early years. Kits are distributed countywide and are available in English, Spanish, Vietnamese, Cantonese and Korean.
MATERNITY SHELTER PROGRAM
The Maternity Shelter Program (MSP) provides safe, secure and supportive housing with intensive case management services for pregnant and parenting young women between 18 and 24 years old, and their dependent children. MSP assists these young women who are homeless or at risk of becoming homeless develop the skills necessary to live independently while providing a safe and stable home for themselves and their children.
MI ESCUELITA THERAPEUTIC PRESCHOOL
Mi Escuelita provides a therapeutic preschool experience for young children who have been exposed to domestic violence and abuse.
ORAL HEALTH INITIATIVE
The Oral Health Initiative (OHI) provides oral health services, care coordination and preventative education to children ages zero through five and pregnant women with the goal of improving oral health, promoting positive oral health practices and increasing provider capacity. OHI also offers offsite dental services utilizing place-based portable dental services technology at targeted First 5 San Diego Quality Preschool Initiative (QPI) preschools.
QUALITY PRESCHOOL INITIATIVE
The Quality Preschool Initiative (QPI) is a systemic approach to assess, improve and communicate the level of quality in early care and education programs.